Top 5 Tips To Beat Social Media Algorithms
Social media and it's many algorithm changes are enough to make anyone want to pull their hair out. I know you're seconds away from giving up on social media and reverting to older marketing methods. I hate to be the bearer of bad news but the majority of the algorithm and its functions lie in your hands. So it's technically a U-S-E-R error. I am here to tell you there are ways to beat the algorithm altogether.
Tip 1: Interests: Social media predicts what you want to see based on YOUR previous data and your current activity.
Tip 2: Relationship: Social media is all about building relationships hence the keyword "Social". Your posts will always rank higher with those that you interact with the most, accounts you've commented on, tagged in, etc. If you want to be seen more engage with other people.
Tip 3: Following: The number of accounts you follow will determine who's posts you will see. If you follow a lot of accounts, that platform will pick what you will see from a wider audience. The chances of you seeing a certain person will become less and less
Tip 4: Engagement: What you engage with is what you will see more of. So if you're constantly looking at clothing sites, etc. then the platform will only show you more of that. If you want to see other accounts then you need to engage with similar accounts.
Tip 5: Personal vs Business Account: Switching back to a personal account won't help your reach or your engagement if you're not putting in the work to keep your followers interested. The business account insights are beneficial to any business. Read about the benefits of the business account here.
In reality, Pinterest is the prime example of how a social media algorithm works. The next time you login to Pinterest randomly search something new, click on a few pins, exit the app or the website, wait for about 5-10 minutes, log back in, and you will see pins relevant to what you last searched.
Utilize these tips and watch how all of your social media accounts fall in line for you to see more of what you want to see.